Snapchat | What We Know & Why It's Addictive

I've recently turned 29 years old and one of the wishes I had before my birthday was to finally give Snapchat a go. I'm not completely sure it's down to age and if it's truly the reason why I was so hesitant – but the fact stands that 71% of Snapchatters are under the age of 25 (sizeable portion aged 13-17 years). I've investigated a bit and got a sense that people above that age (of 25) really struggle with understanding this app/ platform (so I definitely wasn't the only one). I'm still in the process of getting into it but I thought some of you might find useful of what I know so far, and who knows – maybe you'll jump on the Snapchat bandwagon yourself?

I will admit that I found the idea of snaps pretty banal and juvenile at first. In contrast to Facebook, Instagram, Pinterest and other social platforms I definitely failed to see the appeal since Snapchat seemed to have only the entertainment value. But certain people I generally do like and appreciate started to talk about it and that's basically why I wanted to try it despite all the aprehension. I tend to see it as mostly an American thing – it's simple and easy to use, maybe even too easy. To prove my point, it is the most popular social media site among teenagers and young adults in the United States.

When you install it, you're greeted by a black and yellow aesthetic and a mascot called Ghostface Chillah. Snaps can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays. Snaps can be shared as a semi-public story, which is automatically shared with your contact list, or sent privately. You can add people, others can add you, you have friends and even followers – but figuring out how many followers you have isn't easy and it doesn't seem to be the focus. Under your Snapchat name and avatar, you have a number which is regarded as points – those the app gives you based on your activity. Basically, the more you use Snapchat – the bigger the score you have. It already sounds like a game, doesn't it? No wonder why young people use it plus, I've read they appreciate the absence of parents and older demographic on Snapchat – something that has plagued Facebook, which is now regarded as an “old people social network” (sorry Facebook!).

What do people mostly send as snaps? Photos of drinks they're about to drink, food they're about to eat, picture (or short video) of themselves or other people, scenery etc. Selfies are popular as on every social media platform. It's interesting that 70% of Snapchatters are women and only 30% are men. Some Snapchatters use the app to interact with their family and friends via photos and funny videos. Some find snaps better that calling people you know and it allows them to share their day with them, or whatever else they may be doing, and vice versa. On the other side, I find it very interesting how companies and organizations. etc. have utilized it for marketing purposes. Snapchat is a great way to share a secret with loyal customers. For instance, sending a snap of a sale that only is shared via Snapchat is a great way to build loyalty between you and your customers as it makes them feel special.

For what do I use Snapchat? I use Snapchat to share my meals – very interesting for those interested in my diet. I share my trips to the gym and will soon share snaps of my workouts. I've shared a photo of my newest camera lens (one of the birthday treats and there are many more to come!), when I go to work and how it looks to be on an airport among all the buzzing airplanes, plus – it's the quickest way to get a weather update and a short forecast on my behalf. I like to share when a new blog post is up – the quickest way to find out of all social media. I also show new products that I am testing, before you see them anywhere else. Snapchat gives my followers the best, quickest and unedited insight of what I am doing. What I find to be the biggest pro of Snapchat is that it isn't edited as Instagram. I give my best on Instagram photography-wise and I'm proud on what I put on display there but Snapchat lets you be raw and real and goofy and funny – that does have its own appeal, doesn't it?

It'll be really interesting to see where Snapchat will be heading in the future and I want to know do you use Snapchat? If so, add me as simply_selma (or screenshor my snapcode) to kick things of and if not, I'm interested to find out your reasons why not.

  • Nedavno sam napunila 29 godina i jedna od stvari koje sam sebi obecala da cu uciniti prije rodjendana je bila da isprobam Snapchat. Imam teoriju da je dob jedan od odlucujucih faktora (iako, naravno, nisam u potpunosti sigurna). Ipak, kao cinjenica stoji da je 71% korisnika Snapchata mladje od 25 godina (veliki broj njih je u rasponu od 13 do 17 godina). Malo sam istrazivala i ostala sam pod dojmom da svi iznad 25 godina starosti zaista imaju poteskoca sa razumijevanjem ove drustvene mreze (laknulo mi je sto nisam bila jedina). Jos uvijek nisam u potpunosti savladala Snapchat ali pomislila sam da bi nekima od vas moglo biti korisno da procitate sto sam do sada naucila i ko zna – mozda se i vi uskoro pridruzite Snapchatu?
  • Priznati cu da mi je koncept Snapchata na prvu bio banalan i infantilan. U poredjenju sa Facebook, Instagram, Pinterest i dr. drustvenim mrezama zaista nisam mogla razumjeti zbog cega je privlacan posto sam jedino uocavala zabavnu notu. No, zbog pojedinaca koje cijenim i volim pratiti (a koji su imali rijeci hvale za Snapchat), odlucila sam se i ja da okusam njegove cari. Dozivljavam ga u potpunosti americkim proizvodom – jednostavan je i lak za koristenje (mozda i prelak). Moj subjektivni dozivljaj mozda i nije toliko subjektivan ako znamo da je Snapchat najpopularnija drustvena mreza medju tinejdzerima i mladima u SAD-u.
  • Poslije instalacije, docekuje vas crno/zuta estetika i Snapchat maskota pod nazivom Ghostface Chillah. Snapsi se mogu sastojati od fotografije ili kratkih videa koje potom mozete editovati sa dodatkom teksta, filtera, naljepnica. Snapsi se mogu dijeliti kao polu-javne price (direktno ce biti podijeljene sa osobama iz liste kontakata) ili ih mozete privatno poslati. Mozete dodati druge a i drugi mogu dodati vas, imate prijatelje pa cak i pratitelje. Ono sto je specificno je da nije lako izracunati koliko vas ljudi prati – a cini se da taj broj uopste nije u fokusu. Ispod svog Snapchat imena i avatara se nalazi broj, koji predstavlja bodove – njih vam dodjeljuje aplikacija na osnovu vase aktivnosti. U sustini, sto vise koristite Snapchat ti bodovi ce biti visi. Vec zvuci kao igra, zar ne? Zato me ne cudi zbog cega Snapchat vole mnogi mladi a k tome dodajte cinjenicu da Snapchat ne koriste roditelji (ni uopsteno osobe zrelije dobi) – to je problem kojim je pogodjen Facebook. Zato su ga mladi poceli izbjegavati i postao je “drustvena mreza za stare osobe” (zao mi je Facebook!).
  • Sta se najcesce salje u obliku snapsa? Pice koje namjeravate popiti, hrana koju namjeravate pojesti, fotka ili kratki video sebe ili drugih osoba, okoline itd. Selfie je i dalje popularan. Interesantan je podatak da su 70% korisnica Snapchata upravo zene a muskarci cine samo 30% korisnika. Mnogi koriste ovu drustvenu mrezu da bi komunicirali sa porodicom i prijateljima putem slika i zabavnih videa. Pojedinci su misljenja da su snapsi bolji od obicnog telefonskog poziva jer im lakse i vjernije omogucavaju da sa bliskim osobama podijele sta rade u datom trenutku – i obratno. Sa druge strane, smatram fascninatnim kako su brendovi i kompanije uspjele prepoznati potencijal ove mreze. Snapchat je odlican nacin da sa vjernim korisnicima ili kupcima podijele neki ekskluzivan sadrzaj – gotovo i tajni sadrzaj. Na primjer, snap moze sadrzavati informaciju o snizenju/ akcijskim cijenama koje ce saznati samo korisnici Snapchata. Na taj nacin se pruza poseban tretman osobama sa kojima komunicirate.
  • Kako i u koju svrhu ja koristim Snapchat? Sa svojim pratiteljima podijelim fotke obroka tokom dana – veoma korisno za one koje zanima moja nacin ishrane. Takodjer dijelim i kada idem u teretanu a planiram snimiti i kratke klipove svog treninga. Nedavno sam objavila fotku novog objektiva za kameru koju koristim (jedan od rodjendanskih poklona, ostali tek dolaze na red!). Objavim i kada idem na posao, kako izgleda biti na aerodromskoj pisti izmedju silnih impresivnih aviona, plus – ovo je super nacin da javim kakvo nas vrijeme ocekuje tj. dajem mini prognozu. Putem Snapchata cu prvo obavijestiti da je na blogu novi clanak – najbrzi nacin doci do ove informacije je ako me pratite. Volim podijeliti i proizvode koje testiram, prije nego ih vidite bilo gdje drugo. Snapchat mojim pratiteljima na toj drustvenoj mrezi daje najbrzi, najrealniji i najbolji uvid u to sta radim. Ono sto licno smatram najvecnom prednoscu Snapchata jeste to sto nema editovanja sadrzaja u smislu uljepsavanja vec su promjene saljivog karaktera. Meni je najdraza od svih drustvenih mreza Instagram, ponajvise zbog divne fotografije na koju licno mnogo polazem. Jako sam ponosna na sadrzaj kojin tamo objavljujem ali Snapchat vam dopusta da budete brutalno “sirovi”, smjesni, blesavi i spontani. To je na svoj nacin atraktivno, zar ne?
  • Biti ce veoma zanimljivo pratiti u kojem smjeru ce ici Snapchat a mene zanima da li ga koristite? Ukoliko da, svratite do mene i dodajte me: simply_selma (mozete napraviti screenshot mog snapcode-a) a ako vas ova drustvena mreza ne zanima, meni bi bilo interesantno cuti iz kojih razloga vam nije “legla”?

7 Comments

  1. Juli 8, 2016 / 3:45 pm

    I loved this post! And I couldn't agree more, my thoughts exactly. I especially appreciate the "goofy" part, as well as the feeling of "intimacy" with the people you follow (even though you can't interact as easily as on twitter for example). Also I love exclusiveness of some reviews, sales or giveaways. I was very apprehensive at first but then I decided to give it a go just for the fun of it. I'm very new to this and since I haven't posted anything on my blog for quite a while (not to mention that I never shared pictures/videos of me, I find that it really helps me overcome my camera shyness. Sorry for the huge comment! I find your blog amazing and I've only just discovered it. Keep up the good work and happy birthday 🙂

    • Juli 15, 2016 / 7:58 am

      Yes, yes, exactly! It's like we've read each other's minds! 😀

      I must say that Snapchat and Instagram have really been drawing me away from the blog – bad, bad blogger! But they're so tempting and interesting 🙂
      I will also agree and admit that my camera shyness has gone away since I have started making video snaps.

      Your comment was lovely – thank you for posting it! :*

  2. Juli 9, 2016 / 10:36 am

    Ja te dodah ima vec neko vrijeme, ali nikako ne vidim tvoje objave. 🙁 Ja volim snapchat jer je puno realniji od instagrama i facebooka i nekako "u stvarnom vremenu". Ali sama aplikacija mi i nije bas intuitivna, treba neko vrijeme da se udje u stos.

  3. Juli 9, 2016 / 4:03 pm

    Ajme ja sam mislila da sam mutava, ali sad mi je lakše kad vidim da ima i drugih kojima ga je teže razumjeti 😀
    Baš sam danas rekla prijateljici da moram malo proučiti Snap i postati aktivna 🙂
    Osobno isto najviše volim IG, Twitter me recimo nikad nije posebno zainteresirao tako da sam na kraju i ugasila profil.
    I moram pohvaliti tvoje fotke. Uvijek su bile divne, ali u zadnje vrijeme su bomb *.*

    • Juli 15, 2016 / 8:06 am

      Ma kakvi, bas puno ljudi jednostavno ne razumije koncept Snapchata – nisam ni ja dok nisam sjela i odlucila da ga zelim malo prostudirati.
      I ja volim Instagram, Twitter tek u posljednje vrijeme koristim nesto cesce.
      Hvala ti draga moja, radim na tome na fotke uvijek budu sto bolje za vas :*

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