Lancôme's 80th Anniversary

I've had the absolute pleasure to attend a lovely presentation yesterday in Sarajevo – the occasion? Lancôme celebrated 80 years of iconic status as the curators of French beauty. Happy birthday Lancôme!

This event was merely one of many festivities marking the celebration of Lancôme's extensive heritage. The grand 80th birthday party began in January 2015, with the release of the book Editions du Regard, a certain hommage to La vie est belle expression. This December, the festivities continue at the Dean&Torvill meeting room of Marriott Courtyard hotel and this particular gathering was enriched by over 60 attendees. Fun fact: did you know the Dean&Torvill meeting room was named after British ice dancers who have became the highest scoring figure skaters of all time after skating to ‘Bolero’ at the Sarajevo 1984. Winter Olympics?

I find the entire presentation was professionally executed, with attention paid to details and thanks to such wonderful hosts, I'm pretty sure everyone present had a wonderful time. The brand looked back at past and present ambassadors of Lancôme, including Isabella Rossellini, Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o, Lily Collins, Daria Werbowy and Alma Jodorowsky. I'd personally like to mention the newest and probably the best addition to Lancôme's team which is insanely talented Lisa Eldridge. Attention was brought back at all the shining stars that the brand is particularly proud of; the Grandiôse mascara, Visionnaire skincare range and (of course) the wonderful La Vie Est Belle olfactory masterpiece of today. 

I appreciated the positive atmosphere, how kind and forthcoming our hosts were and this truly was celebration of the brand, the women who appreciate its French touch and celebration of femininity in general. As a simplistic, minimalistic type of woman that I am, I could definitely relate to the effortlessly elegant touch of Lancôme. There was champagne, there was cake, music and lots of laughs. To sum it up, this was a presentation as every should be – fun, enjoyable, dignified, beautiful. It truly reminds us why we fall in love with certain brands, certain products, visual identity and quality.

• Ukazano mi apsolutno zadovoljstvo da prisustvujem jednoj divnoj prezentaciji u Sarajevu – povod? Lancôme proslavlja 80 godina svog statusa ikone i kustosa francuske ljepote. Sretan rodjendan Lancôme!
• Odrzani event je bio samo jedan od mnostva malih i velikih proslava povodom obiljezavanja bogatog naslijedja kakvo Lancôme posjeduje. Velika zabava povodom rodjendana brenda je zapocela u mjesecu januaru 2015. godine, zajedno sa knjigom Editions du Regard koja je svojevrsni hommage  La vie est belle frazi i koja je dostupna u knjizarama diljem svijeta. 
• Ovog decembra se veselje nastavlja u Dean&Torvill dvorani Marriott Courtyard hotela, takodjer uvelicano prisustvom vise od 60 zvanica. Interesantna cinjenica: da li ste znali da je spomenuta dvorana dobila naziv po po plesacima na ledu koji su izveli popularnu tacku ‘Bolero’ na Zimskim olimpijskim igrama 1984. godine u Sarajevu?
• Moji dojmovi sa prezentacije su da je bila profesionalno izvedena, paznja je posvecena detaljima i zahvaljujuci tako divnim domacinima, uvjerena sam da je apsolutno svima to vrijeme bilo jako lijepo provedeno. Brend se osvrnuo na prosle ali i trenutne Lancôme ambasadorice, ukljucujuci dame; Isabella Rossellini, Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o, Lily Collins, Daria Werbowy, Alma Jodorowsky. Licno bih istakla posljednji te mozda i najbolji dodatak Lancôme timu u vidu nevjerovatno talentovane Lise Eldridge. Paznja je bila usmjerena i na sve sjajne zvijezde kojima se Lancôme narocito ponosi, medju njima su to Grandiôse maskara, Visionnaire preparativna linija proizvoda i (naravno) ultra popularni La Vie Est Belle, koji je ujedno i olfaktorno remek djelo danasnjice. 
• Cijenim ugodnu i pozitivnu atmosferu, kako su dragi i ljubazni domacini bili – ovo je uistinu bila proslava samog brenda, zena koje umiju cijeniti njegov francuski dodir i sarm ali je to bila proslava i zenstvenosti uopsteno. Kao jednostavna zena koja vrednuje minimalizam, svakako sam se mogla povezati sa elegantnom aurom koja okruzuje Lancôme sa takvom lezernoscu. Uzitak je upotpunjen sampanjcem, slavljenickom tortom, muzikom i dobrim drustvom. Ukratko, ovo je bila prezentacija kakva bi i trebala svaka biti – zabavna, lijepa, prijatna i dostojna svih ocekivanja. Poslije nje zaista nije tesko podsjetiti se zasto se uopste zaljubljujemo u odredjene brendove, odredjene proizvode, vizuelni identitet i kvalitet.