New Drugstore Mascara Find!

I’ve had quite a roll with my mascara, haven’t I? Prior to this mascara shake-up, I must admit that I was set in my boring mascara ways, usually using one at a time. Maybe it’s just me but, mascaras never were a focal point in my beauty routine. I see a mascara as something necessary, something extremely useful and an everyday staple but not as a particularly sexy purchase. It’s something of a black blazer in beauty – it just ties everything together and if you do make a wrong choice – it usually shows. So I tend to stick good old faithfuls. However, I kinda was breaking the habit lately by introducing mascara from different brands – Bourjois, Avon, L’Oreal leading the way and now I have something completely new to me in my bag and – it’s such a nice little mascara! S.he Stylezone All In One Volume & Ultimate Length Mascara (11ml) was something that took me by surprise. No wonder as S.he Stylezone (brand dm/drogerie markt stocks) used to feature some rather odd and partially unappealing make-up packaging. Perhaps some of my readers do remember the cube-like, lego-ish white packaging? The aesthetic did nothing for me – to the extent that I started to avoid the brand entirely which really is a shame as I missed some of their best offerings. A reader recently told me that she loved their eye shadows – who knew? The same happened with this mascara – would you believe me that it’s actually really good?

Kakvu raznovrsnost, kakav dijapazon maskara imamo na blogu u posljednje vrijeme zar ne? Prije ovog obogacenja kozmetickih kategorija bila sam uljuljkana u kozmetickoj rutini, koristeci nerijetko samo jednu maskaru (*khm*khm* neprijatna tisina..). Mozda je do mene sto sam oduvijek smatrala maskaru proizvodom na koji nisam obracala pretjeranu paznju u smislu da je ocigledno kako je maskara neophodna, izuzetno bitna za dojam cijelog lica ali nije mi nikada bila nesto cija mi kupovina podize adrenalin. Maskara je nesto poput crnog sakoa – naprosto sve poveze u lijepu, harmonicnu cjelinu a ako odaberete pogresan kroj – svi ce primjetiti. Iz tog razloga, kada bih otkrila odgovarajuci maskaru, njoj bih i u buduce bila vjerna. Ipak, u posljednje vrijeme sam malo razdrmala ustaljenu rutinu i istestirala sam dosta maskara razlicitih brendova – Bourjois, Avon, L’Oreal su neki od njih a sada za vas imam nesto potpuno drugacije iz svog nesesera a to je S.he Stylezone All In One Volume & Ultimate Length maskara 11ml (8,95KM). Prilicno sam bila skepticna prema ovoj maskari ponajvise iz razloga sto je S.he Stylezone (dm brend) ranije imao dosta neobicnu, djelimicno neatraktivnu ambalazu svoje kozmetike. Vjerovatno se neke od citateljica sjecaju kockaste ambalaze bijele boje koja asocira na lego kockice. Moram priznati da tadasnji izgled nije bio po mom ukusu do te mjere da sam cak nesvjesno izjegavala S.he proizvode zbog nje. To je zaista bila steta jer sam propustila kvalitetnu kozmetiku a da toga nisam bila ni svjesna. Nedavno mi je jedna citateljica otkrila odusevljene S.he sjenama za oci – tko bi rekao? Isto se desilo i sa ovom maskarom – da li bi mi vjerovale kada vam kazem da je ustvari jako dobra?

Packaged in a regular shaped mascara tube, colored in electric blue (with baby blue accents) – now a S.he mascara looks ‘normal’ and much better overall in comparison to the prior lego-like design. This mascara features a plastic, rather large brush with lots of tiny plastic bristles – it actually reminds me a lot of the Bourjois Volume Glamour Max Definition mascara regarding the brush but also in effect it provides. Being called an ‘all in one’ it should provide pretty much everything – volume, definition, length + since it is waterproof, longevity is also expected. From my experience, this is a ‘wet’ type of mascara which can be bothersome during the first week of use for some. I overcome this issue by depositing excess product on the top of the ‘neck’ of the tube, leaving just a small amount of mascara to coat my lashes. It does get better with time, the texture settles to a fine balance. This is something that sometimes bothers me but I seem to eliminate the problem (aka clumps) without much effort and I do get a fab mascara after a week’s use. Definitely something to have in mind. Is it waterproof? Yes and no. It holds a curl, lasts an entire day but it’s really easy to remove – even with a micellar water. I have noticed slight flaking towards the end of the day but nothing major. As for the effect it provides, with excess removed it does perform beautifully. There’s no mega falsies effect but it really is a great every day mascara. It defines, gives solid volume and definitely lengthens. Gets even the small bottom lashes without smudging the skin too much. I think it’s a great little mascara, a true crowd pleaser.

Upakovana u standardnu tubicu elektricno plave boje (i nesto svjetlijih detalja) – sada S.he maskara izgleda kako je od samog pocetka i trebala. Poboljsanje je neuporedivo bolje glede dizajna u odnosu na prethodni kockasti oblik. Ova maskara ima plasticnu, nesto vecu cetkicu koja ima dosta sitnih plasticnih dlacica/cekinja. Na mnogo nacina me podsjeca na Bourjois Volume Glamour Max Definition maskaru kako izgledom, tako i efektom koji pruza. Posto je nazvana ‘all in one’ trebala bi pruzati sve – volumen, definiciju, duzinu + imajuci u vidu da je vodootporna, ocekuje se i solidna trajnost. Iz iskustva mogu reci da se radi o ‘mokroj’ vrsti maskare sto moze biti problematicno tokom prvih desetak dana koristenja (dok se malo ne osusi). Prevazisla sam ovaj problem tako sto bih obrisala visak maskare na grlo tubice, ostavljajuci samo malo proizvoda koji je sasvim dovoljan da prekrije trepavice. Ova maskara postaje mnogo bolja vremenom kada se tekstura malo osusi. Problem ‘mokrih’ vrsta maskara nije bas bezazlen, nekome smeta vise nego ostalima ali ovaj put se zaista eliminise jednostavnim uklanjanjem viska. Ipak, razumijem da nema svako jednako strpljenje. Grudvanje sam uklonila smanjenjem kolicine maskare na cetkici a nakon cca sedam dana maskara postaje bas idealna i koristenje postaje dosta ljepse. Da li je zaista vodootporna? Da i ne. Odrzava terpavice uvijenim i traje cijeli dan no dosta je lagano ukloniti – cak i sa micelarnom otopinom. Primjetila sam par crnih tackica ispod oka pri kraju dana no nista sto bi predstavljalo problem. Mislim da daje jako lijep efekat trepavicama. Necete dobiti efekat laznih trepavica ali ono sto hocete dobiti jeste sasvim solidna dnevna maskara. Lijepo definise, daje pristojan volumen, razdvaja i produzuje trepuske te cak istice i one najsicusnije medju njima. Sasvim solidna drogerijska maskara.

*Some of these products may have been sent to me for review. For more information, see my disclaimer.

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